About Us

shop with a clear conscience!

Founded in Alexandria, Virginia in 2015, mooi lab is an ethical and socially conscious lifestyle brand designed for the modern family and home. Our mission is to provide safe and kind products that give back. Our products are vegan, cruelty free, and do not contain harsh or harmful ingredients such as parabens, sulfates, petrochemicals, and phthalates.

We offer products that we personally design and handcraft under our brand name. Additionally, we carefully curate items from likeminded brands that are ethically made in the USA. We invite you to join us in our journey to make a positive difference in this world! Let’s create a mooi life together!


mooi means beautiful in Afrikaans. Pronounced like boy, toy, moy. 



No Bad Stuff: 

We believe in creating products that are as natural and organic as possible. We select ingredients that are free of harmful toxins and harsh ingredients. Additionally, we source ingredients from manufacturers who share similar ethos as our brand. Knowing that many conscious shoppers rely on the low ratings on EWG Skin Deep website, we use it as a reference when considering ingredients. The majority of our products are scored at 1 or 2 on EWG Skin Deep's Database, We pride ourselves in transparency and feature all ingredients in each product listing so that our customer can make an informed decision. Additionally, we are part of the EWG Verified Program and our brand is featured on their database. 

Aside from our ingredients, we source fabrics that are organic, sustainable, and fair trade. Some organic and sustainable fabrics that we feature are organic cotton, tencel, bamboo, and hemp. We value the hard work of our US manufacturers and their employees so we do not believe in fast fashion.

Vegan and Cruelty Free: 

It's simple -- we do not believe that animals should ever be harmed so we take additional measures to ensure our products do not contain animal ingredients and that the process from source to shelf does not involve any sort of animal cruelty. Animals are here on this Earth with us, and not for us! Additionally, we do not believe harming our planet should ever come at the cost of a product so that is why we make conscious efforts to ethically source our ingredients and fabrics. If it helps your buying decision, did we mention we are PETA Certified Vegan and Cruelty Free, and Leaping Bunny Certified too? 

Made in the USA:

We believe in supporting our local community so that is why we always choose ingredients, raw materials, and fabrics that are made and grown in the USA. Our employees (full time and contract) are veterans, military spouses, and awesome and inspirational people that share a similar mission and vision to create a better world! 

Giving Back: 

We believe in giving back as citizens of this planet. Our Founder instills positive values in her children to be kind and respectful to people and in everything they do. Therefore, we are committed to give back monetarily through each sale made through our company and we give back through our time in participating in local volunteer activities. 

Final Thought: 

If you have any suggestions or think we can improve somewhere, please let us know! We are always striving to improve our products and processes so we welcome any sort of feedback! Have an idea or product suggestion? We want to hear from you!